Diffusion of Innovations: Snapchat
When Snapchat was first introduced the concept was unheard of. It was texting but with pictures and videos that disappeared after you had sent them. This is what initially caused users to become early adopters. People are often threatened by the permanence of the messages that they send, snapchat took that worry away. Not only was snapchat used for directly sending pictures and videos you could also post to your story. Story posts are set to disappear after 24 hours once again touching on the non-permanence of messaging on this app.
Additionally snapchat added fun filters for pictures and videos. People were influenced to download the app to try out these fun filters and send funny messages to their friends. Making snapchat super popular among teenagers and young adults. To keep users engaged over the years snapchat has added many other features including Snapstreaks and Bitmojis.
The pros for snapchat can also be viewed as cons. The non permanence of messaging on snapchat led to an increase in cyberbullying. People could hide behind their screen and say hurtful things that they might not say to your face. They got the courage to send these messages because they knew that it would disappear after the recipient viewed it. Inappropriate content also became widely exchanged on snapchat, once again because of the lack of message permanence.
Overall snapchat can be used as a fun and different way to interact with friends, but it is also important to not abuse the platform, and to be aware of the potential risks of using snapchat.
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